Revolutionizing Rural Agriculture Trade Ecosystem for Africa Farmers

Rural distribution of agriculture, inputs, services, and information is informal, poor and inefficient trapping farming families in cycle of poor farm productivity and poverty. While there are many innovations and technologies around agriculture inputs and services they remain poorly accessible to rural farmers who need them most.

Shamba Pride solves the supply chain between input manufactures, agri- retailers and farmers through online to offline commerce platform. This removes the need for many intermediaries, significantly lowering the cost of farming to farmers while solving decade long price exploitation, quality and information access challenges. Shamba Pride has over 60,000 registered farmers and 2,700 agri-retailers

Through creating a reliable and efficient ecosystem in this $1triilion industry in Sub-Sahara Africa, Shamba Pride will revolutionize rural agriculture trade

Our Traction


Shamba Pride is a technology-driven company that connects smallholder farmers to services technology-powered digishops, providing access to high quality inputs, services and information in Africa.

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Shamba Pride Purpose

Shamba Pride key purpose is to economically and socially empower and elevate farming communities at the grassroots level throughout Africa

Our values

Constant Innovation: We never settle. We keep seeking for answers and solutions to problems that we are passionate about, with the goal of empowering the worlds’ small holder farmers.

Consistency: We believe in consistency in every detail and action. This is what makes us pursue excellency in innovation at every point of our Journey.

Quality: we always champion for quality access to services among our farming communities and stakeholders

Focus:  Strategic focus on farmer income and productivity impact

Honest: we always belief in honesty and straightforward relationship

Our Impact Partners



We are Creating Impact

Find any latest news involving Shamba Pride under this section

Hot startup of the month: Kenya’s Shamba Pride

Kenyan agri-tech startup Shamba Pride is digitizing existing informal agro-dealers and transforming them into franchised “DigiShops” as it bids to revolutionize the rural agricultural trade ecosystem in East Africa.

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Kenyan agri-tech startup Shamba Pride raises US$1.1m funding round to finance expansion plan

Shamba Pride is a one-stop online-to-offline platform that connects smallholder farmers to quality inputs, services, and information through technology-powered “DigiShops”.

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Kenyan agri-tech startup Farmers Pride raises $220k funding from Gray Matters Capital’s coLABS

Kenyan startup Farmers Pride, a one-stop e-commerce platform that connects village level farmers to quality inputs, services, and information through women-owned DigiShops powered by technology, has raised US$220,000 funding from Gray Matters Capital under its gender portfolio coLABS.

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Kenya’s agritech startups aim to bridge food deficit

Nairobi, Kenya – When Samuel Munguti graduated from university in 2016 with a master’s degree in marketing, he decided his passion lay in farming. So he took his $4,000 in savings – more money than the average Kenyan earns in a year – rented some farmland in Simba village, Makueni county,

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Disruptive Agriculture Technology Moonshot—Ready for Lift Off in Sub-Saharan Africa?

Can Africa feed Africa? This question is frequently asked, especially when there are 256 million people (1 in 5) in Sub-Saharan Africa (SSA) who are critically undernourished.  And the numbers are growing. Escalating weather volatility due to climate change further exacerbate food and nutrition insecurity.

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