Traditional farming methods across Africa often depend on synthetic inputs, degrading soil health, harming biodiversity, polluting water sources, and contributing to greenhouse gas emissions. Smallholder farmers and local agro-dealers in Africa often have to rely on informal structures which hinders agricultural productivity and threatens income security. Shamba Pride sets itself apart by offering a holistic tech-driven solution for supply chain transparency and a Digishop network that help connect local traders and producers directly with each other providing holistic support to agro-dealers and farmers and ensuring last-mile delivery of quality eco-friendly agricultural inputs, competitive market linkage, and digital tools for business management. This integrated ecosystem enables the company to bring together supply and demand effectively.

By eliminating intermediaries and counterfeit products, Shamba Pride lowers farming costs while promoting climate-smart practices, including organic inputs, climate-resilient seedlings, irrigation, and conservation agriculture. Additionally, its market linkage services provide farmers with stable income opportunities and reduce post-harvest losses. Shamba Pride has over 70,000 active farmers and 4500 agri-retailers using it’s Digishop trade platform.