- Shamba Pride aims to be the most profitable and thriving agribusiness company in Africa and continuously create sustainable business value to agro dealers and smallholder farmers.
- Shamba Pride aims to be the natural choice for smallholder farmers on new technology to farming and provision of quality inputs and services
- Shamba Pride aims to be a strategic partner to governments and development partners on agribusiness and food security while empowering women and youth
- Improve lives of agro dealers, smallholder farmers, women and youth through innovative business solutions.
- Empower agro dealers, smallholder farmers, women and youth through education and training on agronomy and livestock best practices.
- Improve income and quality of life for smallholder farmers through access to quality inputs and services
- Contribute to sustainable employment and job creation for women and youth
- Reduce gender inequality and access to opportunities